Inspired by the eclectic characters of Andy Warhol’s ‘Factory’ Our Art Team wanted to channel the New York underground scene circa the 1960s.
Think ‘The Velvet Underground’, Warhol muse ‘Edie Sedwick’, throw in a bit of Debbie Harry who embodies the style of this scene perfectly and you have the inspiration for this exciting shoot!
Every part of the concept was as important as each other, whether it be the hair, the clothes, make-up, photography, or the location. All of this combined helps to create the overall aesthetic featuring strong haircuts in true Cheynes fashion.
We have a nod to the iconic 60s Bob, soft colour placement that can pop and some ‘knowingly dishevelled’ rock & roll styling!
Hope you love this collection as much as we did creating it! Special thanks to photographer Lee Howell for getting on board and running with our vision and Cleo for kickstarting the ‘Factory’ concept…
Love from The Cheynes Art Team.❤️xx.
Credits, Hair, Cleo @ Cheynes York Place Clothes Styling, Lorraine Adamczuk Photography Lee Howell, @jarred_photography Make-up Erika, @erikamariemua